We have become entrepreneurs in the era of globalization.
Each of us is a little business, left to navigate the risky world of investments and the stock market. As a consequence, the role that the state plays in the welfare of citizens has been reduced.
Now retirement depends on how well we strategize financial speculations. It used to be that pensions were determined by salary and years of service, now it’s risk management.
As financialized subjects, we must consider economic cost–benefit calculations as the natural criteria for evaluating life choices.
The ethos of the financialized self is one of expertise in planning and managing investments. The study of finance has become the key to success. Kyle Liao and Jonah Butovsky explain:
“In viewing their actions through the prism of financial literacy, the individual (entrepreneur) becomes personally and solely responsible for the day-to-day ‘business’ of their lives (CCPA Monitor, Nov/Dec, 2107).”
We are exposed to the machinations of capitalism. If we aren’t skilled in managing our finances, it’s not the fault of capitalism -it’s ours for not being shrewd investors. And when we seek financial advice, it’s from advisors who are also trying to claw their way to the top. We become keys to their success.
TV shows reflect the financialized self. They become grim lessons of what happens when you are not a shrewd manager. Money Moron and Til Debt Do Us Part profile the financial mistakes of ordinary families.
In CBC’s Dragon’s Den, aspiring entrepreneurs pitch business and investment ideas to a panel of venture capitalists (“Dragons”) in the hope of securing business financing and partnerships. U.S., contestants competed for a one-year $250,000 contract to run one of Donald Trump’s companies in The Apprentice. Trump’s pretence as an astute entrepreneur propelled him to the presidency.
The message in both shows is obvious: We, the clever people who have made it to the top, will judge you poor schmucks and your pathetic ideas. The format reminds me of the movie They Shoot Horses Don’t They? in which the lives of a group of contestants intertwine in an inhumanely gruelling dance marathon that is rigged for all to fail.
Of course, the rich are not always that clever. In the Great Recession of 2008, the geniuses who invented dubious investments brought the world to the brink of financial collapse. We, the reluctant citizen entrepreneurs, paid the price. The TSX lost 35 per cent of its value and it took five years just to get back where we started.
With interest rates so low on savings, and with wages that haven’t kept up with inflation, we have little option but to compete in the grim dance of capitalism. The FIRE industries (finance, insurance, and real estate) play the tunes.
Films, biographies, novels, television shows and online content about finance and financiers (lionized or demonized) are more popular than ever.
The inescapable logic of finance shapes public policy and social institutions, from hospitals and schools to scientific research labs, where the prime dictum is ‘risk management,’ ‘return on investment,’ and ‘market efficiency.’ The benefits of pure scientific research are abandoned.
The evolution into financialized citizens has had a profound effect on society. It reduces cooperation and treats everyone as competitors in the marketplace.